HERITAGE

The internationally respected  Dooa brand began  in humble beginnings in a single shop in London in 1972.

After emigrating to the UK, the late Mr Baxsis Dooa and Mrs Surjeet Dooa began their business based on the values of hard work, customer loyalty, integrity, and community that underscore the Dooa Group of companies today. A company that cherishes its past also has clarity and vision of its future which is why we strive every day to appreciate our heritage as we look forward to the continued growth of the Dooa brand.

From that retail unit in South London, Dooa moved into wholesale trading sectors, forming long-standing client relationships that continue now, five decades later. Through our extensive knowledge and international distribution networks, we have partnered with some of the world’s most widely recognised beauty and cosmetic brands, such as L’Oreal, Revlon, Dabur, Lusters, Clear Essence, Palmers, JRBeauty, Motions, and Dream Girl, and these partnerships have helped Dooa become a global leader in its field.

With our platforms now in Trade, Property, and Philanthropy, Dooa has traveled some way from its humble origins. Over the years our ambition and reach have grown worldwide, but our commitment to the principles and values upon which Dooa was founded remain the same.

1972

Founding of business in Clapham, London

1979

Move to warehousing and opening of 2nd branch

1988

Distributorship of key lines – Clear Essence, Dark & Lovely,

Imperial Dax & Softsheen products

1997

Awarded Largest Multicultural Distributor in Europe

1999

Brand Acquisition – Global distribution of Dr Paltas hair treatment ranges

2001

Diversification into Capital Markets

2007

Awarded European Distributor of Choice: Imperial Dax, Loreal, Soft Sheen Carson, Dream Girl and Alberto Culver’s ethnic brands

2017

Appointed European distribution of rights for Lusters Beauty Products

2018

Appointed stockist of Manic Panic
If I was asked to name the key influencers within the retail sector of our industry today, Dooa would be among the first names I’d recall.– McBride Research Laboratories, Inc.